He previously covered Apple and other technology companies for Bloomberg News in San Francisco. This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.Īlex Webb is a Bloomberg Opinion columnist covering Europe’s technology, media and communications industries. But Chief Executive Officer Daniel Ek is starting to play the tunes that investors need to hear. True, Spotify still has to grow into its $33 billion market capitalization, a multiple of 3.7 times expected revenue (it’s not expected to be profitable this year). Advertising could account for 12% of Spotify revenue by 2022, up from the current 8%, according to Bloomberg Intelligence. Spotify made just 4.42 euros ($4.84) per user from its subscription business in the first quarter, and an additional 91 cents per user in advertising revenue. Facebook Inc.’s thriving ads business helped it make $34.18 for each of its North American users in the same period. Then there’s the advertising opportunity. Spotify said Wednesday that it has agreed to remove Neil Young's music after the famed singer-songwriter said he wouldn't share the platform with podcaster Joe Rogan, who has been criticized. On Wednesday, music-streaming giant Spotify announced that it was acquiring the exclusive rights to Joe Rogan’s podcast consistently one of the most popular (and controversial) over the last. The more time listeners spend on podcasts, the less money Spotify gives to the record labels. Spotify may be looking to do to podcasts what Google and Facebook has done to online news. Tuesday’s signing of Rogan brings one of the world’s most popular podcasts.įor a fixed - or capped - cost, Spotify attracts new listeners and potentially subscribers - especially if it’s making the podcasts itself. What Joe Rogans 100m Spotify deal means for the future of podcasts. The firm has recently spent more than $600 million acquiring four podcasting firms – the Ringer, Gimlet Media, Anchor and Parcast. On May 19, 2020, it was announced that Joe Rogan signed an exclusive multi-year licensing deal with Spotify, making it the sole platform for his audio and video feeds. Podcasts provide Spotify with a revenue stream over which it has more control. Spotify’s licensing deal with the Joe Rogan Experience podcast for a reported 100 million can pay for itself by attracting fewer than 2 million subscribers. That would rile the labels, and musicians usually want to be on the greatest number of possible platforms as that helps sell concert tickets. And it’s hard for Spotify to cultivate its own artists. With just three major record labels controlling most of the music industry, Spotify’s relatively high costbase is unlikely to change any time soon. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.This advertisement has not loaded yet, but your article continues below. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Rogan who signed a 100 million deal giving Spotify exclusive rights to his show in 2020 has been at the center of growing backlash for repeatedly sharing and providing a platform for. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. A new report from The Verge suggests Spotify got the better end of the deal. Joe Rogan’s exclusive podcast deal with Spotify was actually a 200 million deal, double what has been previously reported, according to a new The New York Times report published on Thursday. On paper, the deal looked like a win-win. AUSTIN, TEXAS: 'The Joe Rogan Experience' is one of the most popular podcasts in the world, with millions of views. Spotify’s market cap jumped by 4B within a day of the announcement. Exploring influencer's viewership growth after 200M Spotify deal. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. In May 2020, Joe Rogan signed a 100m+ licensing deal with Spotify giving the streaming platform exclusive access to his podcast. He has also been published in print for Macworld, including cover stories. Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more.
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